CREATING SUSTAINABLE BRAND IMPACTBuilding a long-lasting brand impact not only helps create favourable impressions about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its capacity to sustain and grow today without compromising its future growth potential. It is more of a comprehensive p… Read More

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BUILDING LONG-TERM SUSTAINABLE BRAND VALUEBuilding a sustainable brand impact not only generates strong associations about the brand but also enables marketers to maintain sustainable growth over time. A brand’s sustainability is its capacity to persist and evolve today without compromising its future growth potential. It is more of a comprehensi… Read More

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